dailyloe.com – McDonald’s is intensifying its global expansion strategy, targeting 50,000 restaurants by the end of 2027. This plan arises as competitors, notably Subway, struggle with declining store counts.
The fast-food giant sees new locations as essential for long-term financial success. This growth strategy continues despite challenges in the quick-service restaurant sector.
McDonald’s aims to reclaim its position as the world’s largest restaurant brand, a title that Subway has held since 2011. Subway surpassed McDonald’s in global unit counts over a decade ago.
Subway led in the U.S. back in 2002, as reported by Fox News. At that time, Subway operated 13,247 stores in the U.S., 148 more than McDonald’s.
Analysts have debated whether unit count correlates with market dominance. Mark Kalinowski, a fast-food analyst, pointed out that more units enhance convenience and visibility but may not guarantee significant financial gains.
While McDonald’s is expanding, Subway has been reducing its footprint. The sandwich chain has closed around one-third of its U.S. locations since 2016. This trend has worsened following notable public relations crises.
The decline began after the 2015 legal issues involving spokesperson Jared Fogle. The FBI reported that Fogle was charged with serious criminal offenses.
Patrick Hillman, a vice president at Levick Communications, described Subway’s situation as horrific. He noted the necessity for the brand to return to its focus on healthy alternatives.
