Samsung has officially introduced two new mid-range smartphones, the Galaxy A57 and Galaxy A37, this week, with a global market launch scheduled for early April. The tech giant aims to build on the significant commercial success of the previous A5x and A3x series models, which were highlighted as key growth drivers in a major industry report. According to IDC’s Q2 report from last year, the Galaxy A56 and A36 were instrumental in boosting Samsung’s market performance, with the A56 notably becoming the best-selling phone in Europe for the year, even outselling the iPhone 16. However, the company’s launch strategy in the United States was less effective, described as bungled, which limited its success in that key market. Full reviews of the new devices are forthcoming, but initial impressions suggest Samsung is continuing to target the competitive mid-tier segment with these releases.
Source: GSMArena.com – Latest articles
