Samsung officially launched its latest mid-range smartphones, the Galaxy A57 and Galaxy A37, this week, marking a key refresh in its popular A-series lineup for the global market. The new models build upon their predecessors with subtle yet notable improvements for 2026, including upgraded chipsets, enhanced build quality, and the integration of more artificial intelligence features. Both devices are scheduled to become available from April 9 or 10, with the exact date varying by region. In the United States, the Galaxy A37 will start at a price of $450, while the base model Galaxy A57 will cost $550. For European consumers, the prices are set at €430 and €530, respectively. Samsung is also running regional promotions where, for a limited time, customers in some markets will receive the higher 256GB storage tier at no extra cost, though the specifics of this offer depend on the location. The launch underscores Samsung’s strategy to bring incremental AI and hardware refinements to its broader smartphone portfolio, competing in a crowded global mid-tier segment.
Source: GSMArena.com – Latest articles
