dailyloe.com – The Devil Wears Prada 2 is the most anticipated film of 2026 so far. A publicity campaign suggests the original’s satire has been softened. Meryl Streep’s toxic boss villain may also be less biting.
Last autumn, Meryl Streep and Stanley Tucci appeared at a Dolce & Gabbana show in Milan. They were costumed as Miranda Priestley and Nigel Kipling to shoot a scene. The event served as an amusing tease for the new film. It is a follow-up to the 2006 hit.
At that same show, Streep-as-Miranda posed for photos with Anna Wintour. This was a sly acknowledgement that the Vogue editor inspired the character. Streep turned the imperious, icy editor into a recognisable icon.
That was just the start of an over-the-top publicity campaign. It has conflated on-screen and off-screen personalities. The campaign has leant heavily on Wintour. The PR was clever and fun at the start.
By now the campaign has grown into something more annoying. It is so inescapable it threatens to overwhelm the film itself. It has left question marks around the sequel. It may turn out to be a shadow of the original.
Last month Wintour presented at the Oscars with Anne Hathaway. Hathaway plays heroine Andy, Miranda’s lowly assistant. In a lame comic bit, Wintour called Hathaway ‘Emily’. That is the name of Emily Blunt’s fellow assistant character.
Wintour got her name wrong just the way Miranda did. Last week the internet exploded when Vogue dropped a cover photo. It showed Streep as Miranda next to Wintour. Inside, there was a joint interview with Streep and Wintour.
Streep was out of character for the interview. Reactions to the cover on social media were mixed. An Instagram comment read ‘It’s a cultural overlap people have been waiting to see’. Derisive responses included one on X that said ‘This is so embarrassing’.
Wintour has shrewdly positioned herself as someone game enough to embrace a caricature. The caricature is likely to be kinder now. This is not the only recent film publicity tour to blur lines.
It blurs the lines between actors and fictional characters. This approach suits this cultural and political moment. Fiction and reality often seem similarly blurred now. Timothée Chalamet’s stunts for Marty Supreme included a viral video.
He played an arrogant opportunist in the Oscar-nominated film. In the video he pretended to be an egotistical version of himself.
