dailyloe.com – The Los Angeles Rams announced a refined brand and uniform refresh on April 16, 2026. This update marks the next evolution of the team’s visual identity. It is designed to elevate and modernize the Rams look which debuted six years ago. The team is entering its second decade back home in Los Angeles.
At the forefront is a cleaner presentation of the Rams’ visual system. The LA monogram logo has been simplified with the removal of gradient coloring. This change uses a solid finish influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer. “It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward.” She said it matches the toughness and competitiveness of the team.
With global attention turning to Los Angeles, the Rams are evolving their look. SoFi Stadium is set to host a historic run of major sporting events. The team is taking this opportunity to raise the bar for the next era.
The updated uniform closet delivers a cleaner and more streamlined aesthetic. It debuted on April 16 and continues this summer with two new uniforms. The system incorporates subtle, heritage-inspired elements that honor the franchise’s legacy. It maintains a modern and forward-looking identity.
The refreshed uniforms are available now at RamsFanShop.com. They are also at the Rams’ Zillow Draft House retail pop-up at Hollywood Park through April 25. They will be available at The Equipment Room at SoFi Stadium starting on Sunday, April 26.
The updated uniform lineup includes two primary uniform sets. It also includes one additional white pant option. The official team colors, Royal and Sol, remain unchanged. As part of the refresh, the Rams have removed the “Bone” uniform from the rotation.
The evolved Royal and White primary uniforms will anchor the look moving forward. They will be alongside the acclaimed Midnight Rivalry uniform introduced last season. Two new alternate uniforms blending tradition and modernity will also be introduced.[]
Source: Rams
