dailyloe.com – Xbox and Fanta have launched a collaborative collection to celebrate Xbox’s 25th anniversary. The partnership features special-edition Fanta cans and bottles inspired by major game franchises. This initiative starts in April and includes interactive challenges for fans.
Packaging showcases characters from Halo, Call of Duty, and World of Warcraft. Forza Horizon 6 and Diablo IV are also featured in the vibrant designs. The collection serves as a physical collectible for gaming and beverage enthusiasts.
A new flavor called Fanta Crimson is introduced alongside the collectible packaging. Starting April 6, consumers can scan QR codes on the items. These codes unlock three unique Xbox-themed interactive challenges for players.
The challenges are named Extract the Cargo, Survive the Sweep, and Shatter the Spell. Completing them provides entry to win significant Xbox hardware prizes. Available prizes include a ROG Xbox Ally and an Xbox Series S with 1TB storage.
Winners can also receive an Xbox Wireless Controller and a Game Pass subscription. The one-month Xbox Game Pass Ultimate is for new subscribers only. Players can redeem additional in-game rewards through the promotion.
This campaign represents a major cross-promotion between the beverage and gaming industries. It leverages physical products to drive digital engagement and rewards. The partnership aims to deepen fan interaction across both brands.[]
Source: Xbox Wire
