dailyloe.com – Verizon has launched a new four-minute advertisement starring actor Connor Storrie. The spot was directed by acclaimed filmmaker Nia DaCosta. It cleverly blends thriller tropes with a comedic product demonstration.
The ad, titled ‘Look Behind You,’ places Storrie in an isolated, dimly lit cabin. Ominous events unfold, including flickering lights and mysterious calls. The setting recalls his character’s retreat in the series ‘Heated Rivalry.’
This project marks Storrie’s first major brand film. It also represents DaCosta’s debut in branded content direction. The campaign was created by the agency X&O.
The narrative builds suspense with classic horror elements. Storrie appears to be stalked by an unseen presence. The tension escalates as his smart devices activate inexplicably.
The twist reveals the calls are coming from inside his own pocket. His phone, tucked tightly in a rear pocket, is butt-dialing. This humorous payoff highlights the phone’s sensitive touchscreen.
The ad concludes with the tagline ‘The best butt. The best network.’ It frames the accidental dialing as proof of Verizon’s reliable coverage. Even in remote locations, the network connects.
Verizon teased the collaboration at the Vanity Fair Oscar Party. Storrie and DaCosta appeared together, sparking speculation. The full ad was released following the Academy Awards.
Leslie Berland, a Verizon executive, praised the campaign’s creative approach. She called DaCosta an ‘absolute artist’ and Storrie a ‘phenomenon.’ The goal was to present network reliability in a bold, unexpected way.
Connor Storrie is known for his role in the romance series ‘Heated Rivalry.’ He has also modeled for brands like Coach. He serves as a brand ambassador for Saint Laurent.
Director Nia DaCosta is recognized for films like ‘Candyman.’ She is also attached to the upcoming sequel ’28 Years Later: The Bone Temple.’ Her foray into advertising brings a cinematic edge to the format.[]
Source: Yahoo
