dailyloe.com – This week, on April 30, Día del Niño is celebrated in Mexico, marking an important economic event. It ranks among the highest spending periods of the year, following Mother’s Day and Christmas. Families are preparing for this celebration amidst persistent inflation and decreased purchasing power.
The National Alliance of Small Merchants (Anpec) reports that an average family of four, including two children, will spend between 2,000 and 5,000 pesos this year. Cuauhtémoc Rivera, president of Anpec, noted, “This panorama reflects how a date with a noble purpose has become a significant economic burden for many families.”
The expected economic impact for Día del Niño is estimated at 37.5 billion pesos, a 5% increase from 2025. This figure is projected by the National Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco-Servytur), benefiting approximately 3.6 million economic units.
Key sectors that will benefit include toy stores, electronics shops, candy and chocolate shops, clothing retailers, food and beverage outlets, restaurants, cinemas, family experiences, and local commerce. However, consumer confidence in Mexican households is declining.
Consumers expect prices to continue rising over the next 12 months. The inflation expectations indicator in the Consumer Confidence Index (ICC) has shown a negative trend for six consecutive months. According to the National Institute of Statistics and Geography (Inegi), the index regarding future price behavior dropped by 1.3 points in March.
For school celebrations, families are asked to contribute between 100 and 200 pesos per child for classroom festivities. This contribution typically covers food, cake, drinks, and piñatas, depending on the institution. Additionally, parental participation in school assemblies is common.
