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Marketing Strategy

1 article found

BCG report cover on AI-driven agentic scenarios for marketers preparation

Business

BCG Report: Marketers Must Prepare for AI-Driven ‘Agentic’ Scenarios

A new BCG report outlines key AI-driven 'agentic' scenarios that will reshape marketing, requiring strategic preparation from brands.

Lucas · 01 Apr 2026 · 1 min read